Cherith provides strategic direction and oversees the tactical execution of our international brand, marketing and communications, and business development efforts.

Cherith is a marketing and communications leader with extensive expertise in strategic branding, communications and sales enablement for scaling businesses.

Prior to joining Baker & Partners, Cherith led the international marketing and business development team at a professional financial services firm with considerable footprint in Asia and EMEA, including leadership of the global respositioning of the business and the strategic communications and marketing for multiple acquisitions as part of growth plans. Cherith previously worked for NatWest Group and the University of Cambridge in various brand, marketing and communication roles.

Cherith was a founding Council member of the Jersey Good Business Charter. She holds various CMI and CIM qualifications and is a graduate of the University of St Andrews.